Malaysia

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Business Services Cycling

Arya Premier, a Malaysia-based events and business development company, has signed up as title sponsor of Le Tour de Femina, a UCI-sanctioned women's cycle race taking place from November 16 to 21 in Malaysia
Sporting Apparel Sepaktakraw

Chinese sportswear company Li-Ning has broadened its portfolio by agreeing a partnership with Malaysia’s SepakTakraw League (STL).
Telecoms Esports

Malaysian telco Maxis Communications have signed a sponsorship deal with professional esports club Team Secret, currently the top Dota 2 team in the world
Esports

German software brand SAP has signed a last-minute partnership with global esports tournament the Kuala Lumpur Major, which is set to take place this month
Petrochemicals Motorsport

Malaysian oil and gas multinational Petronas has extended and expanded its partnership with Dorna Sports, the rights-holder for MotoGP, for three years from 2018 to 2020
Telecoms Football

Football Malaysia, the organising body of club football competition in the country, has agreed a major sponsorship and media rights deal with Telekom Malaysia, an agreement it claims is the biggest to date in domestic sport.

Soft Drinks Multi-Sport

Malaysian isotonic drinks brand 100Plus has agreed a deal to become the official beverage partner of the Kuala Lumpur Sports City complex.

Soft Drinks Football

The Football Association of Malaysia has entered into a partnership with probiotic dairy products manufacturer Yakult.

[Agency] Football

Football Malaysia LLP has agreed a partnership with Ampersand Sports that will result in the agency brokering sponsorship deals for a range of events.

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Football
Beer

Launched on 29 June to celebrate Liverpool's first Premier League title in 30 years, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a ‘Virtual Champions Keg’, redeemable via smartphone.
Football
Tyres

Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
Football
Airlines

The stand-out activation in Malaysia Airlines' three-season partnership with Liverpool was a spring 2018 contest that incentivised fans to create and share their unique Liverpool cheers.
Motorsport
Petrochemicals

Malaysian national oil and gas company Petronas is paying between €600,000 ($692,000) and €900,000 per year for a package of branding and hospitality rights at the Thailand and Malaysian legs of the Mot…
Financial Services Multi-Sport

The organising committee for the 2017 edition of the Southeast Asian Games multi-sport event in Kuala Lumpur, Malaysia, has completed its sponsorship line-up after partnering with Japanese financial services firm Aeon and a host of other local and overseas companies.

Consumer Electronics Multi-Sport

Electronics giant Sony and energy provider Tenaga Nasional Berhad (TNB) have agreed deals to sponsor this year’s edition of the Southeast Asian Games multi-sport event, which will take place in Kuala Lumpur, Malaysia.

Motorsport

Malaysian oil and gas company Petronas has signed a multi-year extension to its title sponsorship of Formula One motor-racing team Mercedes.

Sporting Apparel Multi-Sport

Chinese sportswear brand 361 Degrees has agreed a deal to sponsor the 2018 edition of the Asian Games multi-sport event, which will be held in the Indonesian capital of Jakarta and Palembang.
Multi-Sport

Malaysian pewter manufacturer Royal Selangor has agreed a deal to sponsor this year’s edition of the Southeast Asian Games multi-sport event, which will take place in Kuala Lumpur.
Multi-Sport

Malaysian oil and gas company Petronas has agreed a deal to sponsor this year’s edition of the Southeast Asian Games multi-sport event, which will take place in Kuala Lumpur.
Bars, Clubs & Restaurants Multi-Sport

Fast-food giant McDonald’s has agreed a deal to sponsor this year’s edition of the Southeast Asian Games multi-sport event, which will take place in the Malaysian capital of Kuala Lumpur.
Airlines Multi-Sport

Malaysian airline AirAsia has signed up as a gold sponsor of this year’s edition of the Southeast Asian Games multi-sport event, which will take place in Kuala Lumpur.
Financial Services

Financial services company Prudential has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be held in the Malaysian capital of Kuala Lumpur.
Multi-Sport

Plastic products manufacturer SCGM Berhad has agreed a deal to sponsor this year’s Southeast Asian Games multi-sport event, which will take place in the Malaysian capital of Kuala Lumpur.
Basketball

The Malaysia Basketball Association (Maba) has agreed sponsorship deals with PRG Holdings and logistics company Westports Malaysia.
Airlines Multi-Sport

Malaysia Airports has reached an agreement to sponsor this year’s Southeast Asian Games multi-sport event, which will be staged in the country’s capital, Kuala Lumpur.
Football

English Premier League football club Manchester United has entered into a global partnership with Malaysian-based e-commerce specialist Aladdin Group.
Multi-Sport

Japanese food and chemical corporation Ajinomoto has agreed a deal to sponsor the 2017 Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.
Telecoms Multi-Sport

Asian telecommunications company Axiata Group Berhad has agreed a deal to take on naming rights to the Putra Indoor Stadium in Kuala Lumpur, Malaysia.
Sporting Apparel Multi-Sport

Thai-based sports apparel and equipment company FBT has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in Kuala Lumpur, Malaysia.

Oil and energy giant Shell has agreed a deal to continue as the title sponsor of the Malaysian round of the MotoGP World Championship motorcycle-racing series.

Airlines Football

English Premier League football club Liverpool has entered into a global partnership with Malaysia Airlines.

Financial Services Hockey

Direct selling company QNet has agreed a deal to become the title sponsor of this year’s men’s Asian Champions Trophy national team hockey tournament.

Coffee & Tea Multi-Sport

Drinks products manufacturer Milo has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.

Banking Golf

Financial services company CIMB Group has extended its title sponsorship of the CIMB Classic golf event, which is held annually in Kuala Lumpur, Malaysia.

[Agency] Multi-Sport

The Dentsu Sports Asia division of Japan-based advertising and public relations firm Dentsu, and sports advisory company Sportswork Group, have signed on as the sponsorship agencies for the 2017 edition of multi-sport event the Southeast Asian Games, which will be staged in Kuala Lumpur, Malaysia.

Telecoms Multi-Sport

Telecommunications company Telekom Malaysia has signed on as the first partner of the 2017 edition of multi-sport event the Southeast Asian Games.

Telecoms Badminton

Telecommunications firm Celcom Axiata Berhad has agreed a deal to become the new main sponsor of the Badminton Association of Malaysia.