Malaysia

Football

Spanish LaLiga club Barcelona has renewed its sponsorship deal with Korean car battery brand Sebang Global Battery
Football

Online financial trading platform AIMS has agreed a deal to sponsor German Bundesliga club Borussia Dortmund's Asia Tour this month
Mixed Martial Arts

The Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with Kuala Lumpur-based airline AirAsia ahead of the promotion’s first ever pay-per-view (PPV) event in Southeast Asia next m…
Motorsport

The Malaysian Grand Prix at the Sepang International Circuit will remain on the MotoGP calendar until at least 2024 after the venue struck a renewal of its long-running relationship with the series' organiser…
Football

The Laos-based MKTG Sports Agency has struck an agreement with LaLiga in Southeast Asia
Esports

ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a new partnership with HSBC
Football

Premier League club Southampton has unveiled Malaysian university Cyberlynx International College as its latest international academy partner
Esports

Southeast Asia-based esports event organiser and media platform ONE Esports has agreed three new sponsorship deals, with insurer FWD, hotel loyalty programme Marriott Bonvoy, and fast food chain McDonald's
Football

Malaysian Super League football team Johor Darul Ta’zim FC (JDT) has struck a deal with Aston Martin Racing Asia that will see British car manufacturer release JDT-themed cars.
Badminton

Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia G
Cricket

Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Australian Rules Football

The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Athletics

Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Football
Beer

Launched on 29 June to celebrate Liverpool's first Premier League title in 30 years, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a ‘Virtual Champions Keg’, redeemable via smartphone.
Football
Tyres

Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
Football
Airlines

The stand-out activation in Malaysia Airlines' three-season partnership with Liverpool was a spring 2018 contest that incentivised fans to create and share their unique Liverpool cheers.
MotoGP

The Petronas Yamaha Sepang Racing Team are giving their smaller sponsors flexibility but say future contracts may offer less latitude
Golf

Real estate development project Bandar Malaysia has agreed a deal to title sponsor this year's Malaysia Open golf tournament