Football Malaysia, the organising body of club football competition in the country, has agreed a major sponsorship and media rights deal with Telekom Malaysia, an agreement it claims is the biggest to date in domestic sport.
Malaysian isotonic drinks brand 100Plus has agreed a deal to become the official beverage partner of the Kuala Lumpur Sports City complex.
The Football Association of Malaysia has entered into a partnership with probiotic dairy products manufacturer Yakult.
Football Malaysia LLP has agreed a partnership with Ampersand Sports that will result in the agency brokering sponsorship deals for a range of events.
The organising committee for the 2017 edition of the Southeast Asian Games multi-sport event in Kuala Lumpur, Malaysia, has completed its sponsorship line-up after partnering with Japanese financial services firm Aeon and a host of other local and overseas companies.
Electronics giant Sony and energy provider Tenaga Nasional Berhad (TNB) have agreed deals to sponsor this year’s edition of the Southeast Asian Games multi-sport event, which will take place in Kuala Lumpur, Malaysia.
Malaysian oil and gas company Petronas has signed a multi-year extension to its title sponsorship of Formula One motor-racing team Mercedes.
Thai-based sports apparel and equipment company FBT has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in Kuala Lumpur, Malaysia.
Oil and energy giant Shell has agreed a deal to continue as the title sponsor of the Malaysian round of the MotoGP World Championship motorcycle-racing series.
English Premier League football club Liverpool has entered into a global partnership with Malaysia Airlines.
Direct selling company QNet has agreed a deal to become the title sponsor of this year’s men’s Asian Champions Trophy national team hockey tournament.
Drinks products manufacturer Milo has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.
Financial services company CIMB Group has extended its title sponsorship of the CIMB Classic golf event, which is held annually in Kuala Lumpur, Malaysia.
The Dentsu Sports Asia division of Japan-based advertising and public relations firm Dentsu, and sports advisory company Sportswork Group, have signed on as the sponsorship agencies for the 2017 edition of multi-sport event the Southeast Asian Games, which will be staged in Kuala Lumpur, Malaysia.
Telecommunications company Telekom Malaysia has signed on as the first partner of the 2017 edition of multi-sport event the Southeast Asian Games.
Telecommunications firm Celcom Axiata Berhad has agreed a deal to become the new main sponsor of the Badminton Association of Malaysia.