Latin America

Football

Anheuser-Busch has announced a multi-year sponsorship renewal of a long-time agreement with the Mexican Football Federation (FMF) as the official beer partner for the men's national team's United States…
Football

Fortaleza has become the latest Campeonato Brasileirão Série A club to benefit from the boom in betting sponsorship in Brazilian football. Ben Cronin reports.
Football

Chinese consumer electronics company TCL has expanded its sponsorship activity in South American football by becoming an Official Sponsor of the Copa Libertadores club competition for the 2023-26 cycle
Football

Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.
Football

Brazilian football club Fluminense has renewed its sponsorship agreement with nutrition and recovery equipment company Avanutri for another year
Football

Argentinian Primera División football club Boca Juniors has agreed a shirt sponsorship deal with US-based broadcaster DirecTV Latin America.
Football

Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.
Multiple Sports

Investments from online betting brands in the sponsorship of Brazilian football clubs and competitions over the last 12 to 18 months have led to massive inflation in the value of sponsorship rights, even though sports betting is still not properly regulated in the country.
Football

Campeonato Brasileiro Série A club Grêmio has agreed a shirt sponsorship deal with betting company Esportes da Sorte.
Football

Continental Tyres has renewed its sponsorship of Brazilian club football’s Copa do Brasil for the 2023 and 2024 seasons, taking the brand’s association with the competition to 10 years.
Mixed Martial Arts

Online betting platform 1xBet has agreed a sponsorship deal with US mixed martial arts promotion the Professional Fighters League (PFL)
Football

The Copa do Brasil has secured a sponsorship deal with tubing manufacturer Krona.
Football

Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Football

São Paulo FC has renewed a sponsorship agreement with ABC da Construção that affords the Brazilian construction firm branding on the back of the men’s team’s shorts. Th
Football

Conmebol, the governing body for football in South America, has added Coca-Cola to its sponsorship portfolio in a four-year deal covering various club competitions
Football

Online betting company Betfair has agreed a two-year deal to become the new main sponsor of Cruzeiro, as the Belo Horizonte club prepares to return to Campeonato Brasileiro Série A, the top tier of Brazilian …
Football

Bundesliga club Borussia Dortmund has named specialized sports channel Afizzionados as its inaugural regional partner in Mexico, becoming the latest European soccer club to align with the network
Football

Global payments company Mastercard has extended its sponsorship deal for the Copa Libertadores, while adding backing of the women’s edition of the South American club football tournament.