How online betting sponsors made Brazilian football the ultimate FOMO market

Gabriel Menino of Palmeiras celebrates after scoring his team's fourth goal in the final match of the 2023 Supercopa do Brasil. (Photo by Buda Mendes/Getty Images).
Gabriel Menino of Palmeiras celebrates after scoring his team's fourth goal in the final match of the 2023 Supercopa do Brasil. (Photo by Buda Mendes/Getty Images).
Investments from online betting brands in the sponsorship of Brazilian football clubs and competitions over the last 12 to 18 months have led to massive inflation in the value of sponsorship rights, even though sports betting is still not properly regulated in the country.

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