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TCL ups presence in South American football with Copa Libertadores deal

(Photo by Buda Mendes/Getty Images)

Chinese consumer electronics company TCL has expanded its sponsorship activity in South American football by becoming an Official Sponsor of the Copa Libertadores club competition for the 2023-26 cycle.

Under the deal with governing body Conmebol, the brand will be present on the patches of referee shirts, on stadium LED signage and on the field of play. It will also benefit from assets across the competition’s geographical footprint, including tickets for customers.

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