Japan

Basketball
Fan Engagement

The Washington Wizards are continuing their outreach into Japan following the arrival of Japanese draft pick Rui Hachimura by naming NEC Corporation as the NBA team's first international partner
Olympic Games
Marketing

Olympics 'TOP' partner Toyota is supplying 20 autonomous vehicles to move athletes and staff around the Olympic and Paralympic villages at Tokyo 2020
Baseball
Sponsorship & Marketing

The World Baseball and Softball Confederation have added Korean e-commerce leader Interpark in a ticketing and sponsorship agreement
Athletics
Sponsorship & Marketing

The IAAF has extended sponsorship deals with Japanese electronics company TDK Corporation and Italian sports equipment supplier Mondo
Rugby Union
Events

World Rugby and the IMG agency have announced that the 2019 Rugby World Cup is set to break records for the tournament’s licensing programme, as the event prepares to commence in Japan tomorrow (Friday).
Sponsorship & Marketing

The International Olympic Committee has agreed a new partnership with Chinese textile company Hengyuanxiang Group (HYX) spanning the next two editions of the Olympic Games

US technology giant Intel has announced plans for activations at the Tokyo 2020 Olympic Games that will showcase its technology and an esports tournament in Tokyo in the lead-up to the Games
Table Tennis

The International Table Tennis Federation (ITTF) has named technology brand Cisco Systems as a partner of this November's Team World Cup competition. Cisco’s operating company in Japan – Cisco Systems G.K,
Multi-sport

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has signed up the Japan Post Holdings conglomerate as the latest partner of the Torch Relay for next year’s edition of t…
Table Tennis

The International Table Tennis Federation (ITTF) has announced agricultural cooperative ZEN-NOH as the title sponsor of this year’s Team World Cup, which runs from November 6-10 in the Japanese capital o…
Rugby Union

Building construction and civil engineering company Taisei Corporation has become the latest Japanese sponsor of the 2019 Rugby World Cup ahead of the start of the national team tournament in the country
Figure Skating

Japanese watch conglomerate Citizen have signed Japanese figure skater Yuzuru Hanyu as their spokesperson for the brand in mainland China, Hong Kong and Macau
Rugby Union

Japanese HR brand HITO Communications has signed a new partnership as an Official Sponsor of the 2019 Rugby World Cup
Football

J1 League club Yokohama F. Marinos has signed a new shirt deal with the Japanese arm of Hong Kong gaming and casino brand Melco Resorts & Entertainment
Surfing

US footwear and apparel manufacturer Vans has signed on as the presenting sponsor of the 2019 World Surfing Games

All Nippon Airways and Japan Airlines agreed on a deal with the Tokyo 2020 organising committee of the Olympic and Paralympic Games, making them supporting partners of the Olympic torch relay

Tokyo 2020's record-breaking sponsorship programme added one more deal to its haul, with the organising committee announcing on Wednesday an agreement with JXTG Nippon Oil and Energy Corporation
Multi-sport

Google has signed an Official Supporter deal with the Tokyo Organising Committee of the 2020 Olympic and Paralympic Games, a position in the third tier of the domestic sponsorship programme