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Taisei builds on Rugby World Cup involvement with sponsorship deal

Building construction and civil engineering company Taisei Corporation has become the latest Japanese sponsor of the 2019 Rugby World Cup ahead of the start of the national team tournament in the country.

Taisei has signed on as a second-tier official sponsor of the event, which runs from September 20 to November 2.

Taisei has existing links to the World Cup having been involved in the construction of various tournament venues across Japan.

World Rugby chairman Sir Bill Beaumont said: “The appointment of a long-established Japanese company to a record-breaking commercial portfolio reflects the enormous prestige of Rugby World Cup in Japan and broadens the reach and profile of what is shaping-up to be the most popular rugby event ever with record ticket demand and the biggest-ever broadcast and digital media footprint.”

The 2019 World Cup commercial programme features a full inventory of six worldwide partners – Emirates, Heineken, Land Rover, Mastercard, Société Générale and DHL.

Taisei becomes the eighth official sponsor, joining Canon, TOTO, SECOM, Taisho Pharmaceutical, Mitsubishi Estate, NEC and HITO Communications.

Gilbert, TUDOR, Toppan Printing, Canterbury, NTT DOCOMO, EY, a conglomerate of newspaper companies, Suntory Holdings Limited and Aggreko will serve as tournament suppliers.