IAAF extends long-running TDK and Mondo partnerships

BEIJING, CHINA - AUGUST 29: President and CEO of TDK Corporation Takehiro Kamigama presents Mohamed Farah of Great Britain with his gold medal on the podium during the medal ceremony for the Men's 5000 metres final during day eight of the 15th IAAF World Athletics Championships Beijing 2015 at Beijing National Stadium on August 29, 2015 in Beijing, China. (Photo by Alexander Hassenstein/Getty Images for IAAF)

The IAAF has extended sponsorship deals with Japanese electronics company TDK Corporation and Italian sports equipment supplier Mondo.

TDK extended its deal as bib partner of the World Athletics Championships for 10 years, until 2029, covering five editions of the event. The brand will also continue presenting the men's world record programme, awarding a cash bonus of $100,000 (€110,000) to world record-breakers.

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