HomeNewsNewsAthleticsGlobal

IAAF extends long-running TDK and Mondo partnerships

BEIJING, CHINA - AUGUST 29: President and CEO of TDK Corporation Takehiro Kamigama presents Mohamed Farah of Great Britain with his gold medal on the podium during the medal ceremony for the Men's 5000 metres final during day eight of the 15th IAAF World Athletics Championships Beijing 2015 at Beijing National Stadium on August 29, 2015 in Beijing, China. (Photo by Alexander Hassenstein/Getty Images for IAAF)

The IAAF has extended sponsorship deals with Japanese electronics company TDK Corporation and Italian sports equipment supplier Mondo.

TDK extended its deal as bib partner of the World Athletics Championships for 10 years, until 2029, covering five editions of the event. The brand will also continue presenting the men's world record programme, awarding a cash bonus of $100,000 (€110,000) to world record-breakers.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Related News

Athletics
Watches

Japanese watch manufacturer Seiko has signed a long-term extension to its partnership with the International Association of Athletics Federations (IAAF)
Athletics

Japanese sportswear company Asics has extended its deal to be an Official Partner of the International Association of Athletics Federations for 10 years, until 2029
Athletics
Sporting Goods

Sports equipment and flooring manufacturer Mondo has extended its long-term partnership with the International Association of Athletics Federations.

Athletics

Adidas has signed on as the kit supplier of the French Athletics Federation (FFA) in a four-year deal announced today (Monday)