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ZEN-NOH signs on as title sponsor of ITTF Team World Cup

The International Table Tennis Federation (ITTF) has announced agricultural cooperative ZEN-NOH as the title sponsor of this year’s Team World Cup, which runs from November 6-10 in the Japanese capital of Tokyo.

ZEN-NOH, which is also known as the National Federation of Agricultural Cooperative Associations, is headquartered in Japan. It has been granted sponsorship exclusivity in the food and beverage category at the ITTF Team World Cup.

The ITTF Team World Cup is contested every two years by the 12 best men’s and women’s teams in the world. This year’s tournament will serve as a test event for the 2020 summer Olympic Games in Tokyo.

ZEN-NOH also served as the title sponsor of the ITTF’s 2014 World Team Championships in Tokyo.