Japan
Tokyo 2020 generates record $3.1bn in domestic sponsorship revenue
The International Olympic Committee has announced that the Tokyo 2020 Olympics has generated a record sponsorship revenue of over $3.1bn, almost three times more than any previous summer Games
Yahoo Japan joins Tokyo 2020 as Official Supporter
Internet search engine Yahoo Japan has signed as a third-tier Official Supporter of the Tokyo 2020 domestic sponsorship programme.
Mondo signs Sole Supplier deal with Tokyo 2020
Italian sports equipment company Mondo has signed as a Sole Supplier to the Tokyo Organising Committee of the Olympic and Paralympic Games in the athletic equipment and athletic track category
Galaxy Entertainment to title sponsor Man City pre-season clash at EuroJapan Cup
Hong Kong casino brand Galaxy Entertainment has signed as the new title partner of the inaugural EuroJapan Cup
Visa becomes top-tier partner of Tokyo’s Paralympic Games
US financial services company Visa has stepped up its commitment to the Paralympic Movement by becoming a top-tier domestic sponsor of the 2020 summer Paralympic Games in Tokyo, Japan
Tokyo 2020 adds Kadokawa Corporation as official supporter
Publishing company Kadokawa Corporation has agreed a deal to sponsor the 2020 Olympic and Paralympic Games in Tokyo, Japan
JVCKenwood extends backing of World Touring Car Cup
Japanese consumer electronics company JVCKenwood has renewed its sponsorship of the World Touring Car Cup (WTCR) motorsport series
Oakley builds MotoGP ties with Honda deal
US eyewear brand Oakley has stepped up its involvement in the MotoGP motorcycling championship by agreeing a partnership with Honda Racing Corporation
Land Rover to support Rugby World Cup grassroots programme
Vehicle manufacturer Land Rover has become the first Official Partner of World Rugby’s Impact Beyond grassroots programme for the 2019 Rugby World Cup in Japan.
MGM Resorts named as Title Sponsor for MLB Japan series
Major League Baseball's season opening series in Japan will showcase MGM Resorts as its new Title Sponsor
Tokyo 2020 partners Narita International Airport, Japan Airport Terminal
The organising committee of the Tokyo 2020 Olympic and Paralympic Games has signed new partnerships with Narita International Airport Corporation and Japan Airport Terminal
Tokyo 2020 adds Tanaka Holdings as latest official supporter
Japanese precious metal products manufacturer Tanaka Holdings has been announced as the latest Official Supporter of the Tokyo 2020 Olympic and Paralympic Games
Suntory Holdings signs on as Rugby World Cup supplier
Suntory Holdings Limited has today (Friday) been announced as the official soft drinks supplier for this year’s Rugby World Cup in Japan.
Coca-Cola Japan backs home Paralympics
The Japanese division of soft drinks manufacturer Coca-Cola has been unveiled as a sponsor of the 2020 Paralympic Games in Tokyo
J.League extends with title sponsor
Life insurance company Meiji Yasuda has renewed its title sponsorship of football’s Japanese J.League.
The new four-year deal will run from 2019 to 2023.
Tokyo 2020 teams up with Aggreko
Aggreko Events Services Japan has today (Friday) been unveiled as a sponsor of the 2020 summer Olympic and Paralympic Games in Tokyo
Tokyo 2020 pens latest partnership
Typography company Morisawa has signed up as the latest partner for the 2020 summer Olympic and Paralympic Games
Ottobock extends Paralympic commitment to Tokyo 2020
Medical technology products manufacturer Ottobock has furthered its commitment to the Paralympic Games by agreeing to partner the 2020 summer event in Tokyo, Japan