![Kazuki Himeno of Japan celebrates scoring his side's fourth try during the international Test match against New Zealand (Photo by Koki Nagahama/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2022/12/GettyImages-1437447312.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
The Japan Rugby Football Union (JRFU) and the top-tier Japan Rugby League One (JRLO) have teamed up with conglomerate Sony to establish a new marketing company.
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