Japan
Tokyo 2020 bribery investigation ‘widens’, Sapporo 2030 officials cancel IOC meeting
Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports
Tokyo 2020 official, Aoki executives ‘arrested on suspicion of bribery’
Japanese prosecutors have arrested former Tokyo 2020 organising committee executive Haruyuki Takahashi and three men associated with fashion company Aoki Holdings on suspicion of bribery, according to…
AS Monaco targets new fans in Japan with Casino Secret deal
French Ligue 1 club AS Monaco has signed Casino Secret as an official regional sponsor in Japan, where the club is growing in popularity following its recent signing of Takumi Minamino
Nissan to sponsor NBA Japan Games
Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan
Nippon Express becomes global sponsor of World Baseball Classic
Japanese logistics firm Nippon Express has been announced as a global sponsor of the World Baseball Classic
Asahi Super Dry signs global City Football Group deal
Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.
IMG extends Japan Open sponsorship role until 2027
IMG will continue to market the global sponsorship rights for the Japan Open tennis tournament after extending its long-running commercial agreement with the Japan Tennis Association (JTA) until 2027
Wizards expand Japan presence with Recruit Direct Scout deal
The National Basketball Association's Washington Wizards are significantly increasing their presence in Japan by striking an international marketing partnership with Tokyo-based human resources company…
Stake.com adds FIVB rights to sponsorship portfolio
Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners, has agreed a sponsorship deal with casino and sports betting…
Rakuten Sports close to finalising first Warriors APAC sponsorship deal
Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…
Mitsubishi Electric replaces Suzuki as AFF Championship title sponsor
Tokyo-based electronics manufacturer Mitsubishi Electric has replaced Hamamatsu-based automobile brand Suzuki as the title sponsor of the AFF Championship, the Asean Football Federation (AFF) has announced
Honda returns as title sponsor of 2022 Japanese GP
Formula 1’s Japanese Grand Prix later this year will be title-sponsored by automotive manufacturer Honda.
Osaka leaves IMG, forms new management company
Japanese tennis star Naomi Osaka has launched a new management company for athletes after splitting with the IMG agency
Japan Volleyball Association secures sponsorship from Capcom
Japanese video game developer and publisher Capcom has agreed a three-year sponsorship deal with the Japan Volleyball Association
Rakuten Sports signs as Golden State Warriors agency of record in APAC markets
The NBA’s Golden State Warriors has signed an agency of record agreement with Rakuten Sports, an offshoot of the basketball club’s jersey patch sponsor Rakuten, in key Asia-Pacific markets.
J.League announces sponsorship deal with TikTok amid younger audience drive
J.League, the organising body of club football in Japan, has announced a sponsorship agreement with social media platform TikTok as part of a push to attract younger audiences to its J1 and J2 leagues
Beyond the Stadium – SK-II & the IOC
When spectators were barred from the delayed Tokyo 2020 Olympics, P&G owned skincare brand SK-II switched its activation to a campaign helping female-owned Tokyo businesses stay afloat during the pandemic restrictions.
NBA to stage preseason games in Japan sponsored by Rakuten
The National Basketball Association is to stage two preseason games in Japan later this year