Italy
Italy’s Serie B seeks out new sponsorship opportunities
Lega Serie B has agreed a five-year partnership with RCS Sport in a bid to introduce new marketing initiatives to the second tier of Italian football.
NH Hoteles checks in with Yamaha Racing
MotoGP team Yamaha Factory Racing has announced a new partnership with European hotel chain NH Hoteles.
Bwin teams up with Juventus
Italian Serie A football club Juventus has bolstered its commercial portfolio by announcing a new partnership with sports betting company Bwin.
Milan scores timely Chronotech partnership
Watch brand Chronotech has become an official partner of Italian Serie A football club AC Milan for the 2013-14 season.
Inter Milan smartens up with Brooks Brothers
Italian Serie A football club Inter Milan has agreed a two-year partnership with New York clothing brand Brooks Brothers.
AC Milan banks new sponsorship deal
Banca Popolare di Milano (BPM) has agreed a three-year sponsorship deal with Italian Serie A football club AC Milan.
Deutsche Bank chooses Inter for entry into Italian football market
Serie A club Inter Milan has sealed a major sponsorship deal with Deutsche Bank in an agreement that marks the German financial services company’s first entry into the Italian football market.
SuisseGas renews Milan Marathon title sponsorship
SuisseGas has opted to extend its title sponsorship of the Milan Marathon for a further two years until 2015, following a successful sponsorship of the 2013 event.
MotoGP’s Yamaha strikes timely partnership
Leading MotoGP team Yamaha Factory Racing has added to its expanding commercial portfolio by confirming TW Steel as an official sponsor.
MotoGP’s Yamaha seals double deal
Leading MotoGP team Yamaha Factory Racing has agreed two new deals with SuisseGas and Volvo Car Italia to strengthen its partnership portfolio for the current 2013 season.
Inter extends Oknoplast partnership
Italian Serie A football club Internazionale has extended its top-tier sponsorship deal with door manufacturer Oknoplast by two years, from 2013-14 to 2014-15.