Serie A club Inter Milan has sealed a major sponsorship deal with Deutsche Bank in an agreement that marks the German financial services company’s first entry into the Italian football market.
The terms of the deal were not disclosed, but Deutsche Bank will join Inter’s ‘top sponsor’ category alongside Oknoplast, TIM, Trentino and Volvo. Only shirt sponsor Pirelli and kit partner Nike are afforded higher status in the club’s commercial portfolio.
Italy represents Deutsche Bank’s second largest European market and the two parties said the deal will offer a series of benefits for Inter fans in terms of financial and banking services.
Deutsche Bank will offer fans financial services related to the sale of 2013-14 season tickets, while it will also develop competitive rates, current accounts, investment offers and credit cards tailored specifically for supporters.
Flavio Valeri, chief country officer for Deutsche Bank Italia, said: “This is an important step for our institute. For the first time since we began operating in Italy 30 years ago we are now the sponsor of a football club. This is a further sign of Deutsche Bank Group’s commitment to Italy.”