Italy

Italian Serie A side Bologna has renewed a sponsorship agreement with Illumia, which allows the Italian natural gas and electricity supplier to continue to sport its logo on the back of the players’ s…

Juventus is close to renewing its shirt sponsorship with vehicle manufacturer Jeep in a deal that would increase the Serie A football club's revenue from €16m ($17.6

Italian Serie A football club AS Roma has agreed a new sponsorship deal with Asia-focused betting and gaming company AllWinCity, which operates the AWCBET.com platform.

Serie A club AC Milan has extended its Major Partner and Official Bank Sponsor deal with Banco BPM for one more season

Italian Serie A football club Inter Milan has agreed a new partnership with Swiss technology company Acronis.

Serie A club AS Roma has named Socios.com, the blockchain-based mobile app, as the club's Official Cyptocurrency Partner

Italian Serie A football club Juventus has signed an exclusive three-year partnership with Japanese video game developer Konami

Italian Serie A football club AS Roma has agreed a three-season partnership with brokerage company FXORO

Italian sportswear brand Kappa has signed a long-term kit deal with newly-promoted Serie A side Brescia. Under the deal, Kappa will supply kit to Brescia for the next six seasons, from 2019-20 to 2024-25

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.

Fiorentina and Le Coq Sportif launched their 2017-18 kit via a digital-first campaign promoting the familiar purple home jersey alongside four away kits – each representing one of the city’s ancient neighbourhoods.

Emirates unveiled its ‘Fly Better’ brand promise in October-November 2018, with a launch phase led by the airline’s sports sponsorship portfolio and culminating with AC Milan’s home game against Juventus.

In 2018-19, Marathonbet gave Lazio fans the chance to have their selfies become part of an image on the team’s shirt for the 29 October home match against Inter Milan.

Italian Serie A football club Inter Milan has agreed a sponsorship deal with Chinese IT and technology company Lenovo. The five-year deal names Lenovo as a global technology partner of the club

Recruitment agency Lavoropiù has stepped up its partnership with Bologna by taking sleeve sponsorship rights for the Italian Serie A football club.

Formula One motor-racing team Toro Rosso has agreed a new partnership with Japanese design and technology company, RDS

Italian sportswear brand Kappa has signed a multi-year deal as the new technical sponsor for Italian Serie A club Genoa. Under the deal, the Kappa brand will be worn by all Genoa’s teams.

Italian car brand Fiat has extended its partnership with the country’s national football federation, the Federazione Italiana Giuoco Calcio (FIGC).

The sponsors of clubs in Italy’s Serie A with the highest level of recognition among football fans are Jeep, Lete and Pirelli, according to research by Italian consultancy StageUp and research company I…

North American basketball league the NBA has extended its partnership in Italy with banking group UBI Banca

Italian clothing brand Liu Jo has extended its main sponsorship agreement with Serie A football club Bologna

Italian Serie A football club Juventus has renewed its long-running partnership with confectionery company Balocco

Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim. The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta

Serie A club AC Milan has renewed its partnership with local bottled water brand ALPS Italia. Under the multi-year deal, ALPS will retain its designation as the Official Water of AC Milan

Online training and racing platform Zwift has agreed a deal to sponsor the Giro d’Italia cycling race.

Energy and lighting products manufacturer Gewiss has acquired naming rights to the home stadium of Italian Serie A football club Atalanta

Italian telco TIM has signed a last-minute deal as the new title sponsor of this year’s Coppa Italia.

Telco TIM has agreed a four-year extension to its contract as a Top Partner of the Italian Football Federation (FIGC). The extension has been signed in the 20th anniversary year of the partnership

Japanese car brand Toyota has signed major deals with the Pan American Games and Giro d’Italia, Italy’s biggest cycle event.

Italian shoe and clothing manufacturer Geox has agreed a title sponsorship deal for the country’s round of the Formula E electric racing series.

Italian energy company Eni has extended its top-tier partner deal with the Italian Football Federation (FIGC) for four years until the end of 2022

Betting company Yabo Sport has been unveiled as an International Presenting Sponsor in Asia for Serie A, the top tier of Italian club football

Italy’s national football federation has signed a new partnership with luxury Italian brand Emporio Armani.

Italian Serie A club AC Milan has signed a new Official Partner deal with US car rental firm Avis

Inter Milan has signed a partnership with DentalPro, the largest private dental group in Italy, with the Serie A football club stating the “unique” deal will seek to promote the importance of healthy tee…

US tobacco giant Philip Morris International has confirmed that ‘Mission Winnow’ will continue as title partner of the Ferrari F1 team for 2019, despite being removed for this weekend’s season-opening Austr…

Serie A club AC Milan has teamed up with Italy's PG Esports and kit sponsor Puma to launch a new Pro Evolution Soccer tournament at the San Siro