Italy
Toro Rosso drinks to extended beer deal
Spanish brewery Estrella Galicia has extended its partnership with Formula One motor-racing team Toro Rosso.
Inter confirms Pirelli extension
Italian Serie A football club Inter Milan has confirmed an extension to its shirt sponsorship deal with tyre manufacturer Pirelli.
Udinese drives away with main sponsor renewal
The Dacia brand of French automotive manufacturer Renault has renewed its deal with Udinese, which includes shirt sponsorship of the Italian Serie A football club and naming rights to its home stadium.
Ferrari sails into 2016 season with Riva partnership
Italian yacht manufacturer Riva has entered into a season-long partnership with Formula One motor racing team Ferrari.
Namedsport furthers cycling backing with RCS Sport deal
Italian sports nutrition brand Namedsport has entered into a three-year partnership with RCS Sport, under which it will sponsor a number of the road cycling races owned by the sport and media company.
DHL delivers for Italian Olympic Committee ahead of Rio 2016
The Italian Olympic Committee (CONI) has entered into a partnership with global logistics company DHL.
Juventus lights up commercial portfolio with Philips partnership
Dutch technology company Philips has agreed a two-year deal to become the official lighting partner of Italian Serie A football club Juventus.
Pirelli to extend Inter shirt sponsorship
Italian Serie A football club Inter Milan has confirmed that it is close to finalising an extension to its shirt sponsorship deal with tyre manufacturer Pirelli.
Casio keeps F1 relationship ticking with Toro Rosso deal
Japanese watch brand Casio has agreed a two-year deal to become an official partner of Formula One motor racing team Toro Rosso.
Bologna looks the part with new formal wear partner
Italian Serie A football club Bologna has entered into a partnership with formal clothing brand Liu Jo Uomo.
MotoGP champions Yamaha sign first regional partnership
MotoGP World Championship motorcycling team Yamaha Factory Racing has entered into a partnership with insurance company Pont Grup.
Dacia adds stadium rights to Udinese partnership
Italian Serie A football club Udinese has sold the naming rights for its home stadium, Stadio Friuli, to the Dacia brand of French automotive manufacturer Renault.
Bologna manufactures new partnership
Italian Serie A football club Bologna has entered into a partnership with machinery manufacturer IMA.
Juventus look the part with grooming partner
Italian Serie A football club Juventus has entered into a partnership with grooming products manufacturer Rowenta for Men.
Serie A’s Bologna increases income with less-is-more overhaul
Newly-promoted Serie A club Bologna FC is understood to be close to signing a sixth Premium Partner, which will help push sponsorship income up by 50 per cent on two seasons ago in the 2015-16 season, according to Sports Sponsorship Insider estimates.
Fiat: Italian car market key to sponsorship focus
Genoa sets the trend with new shirt sponsor
Italian fashion label AT.P.CO has agreed a deal to become an official sponsor of Genoa, which competes in the country’s Serie A top-tier club football division.
Hellas Verona cashes in with e-commerce company
Italian Serie A football club Hellas Verona has agreed a partnership with e-commerce company Jetcoin.