Italy
Toro Rosso looks long-term with Interproteccion partnership
Italian Formula One motor racing team Toro Rosso entered into a partnership with Mexican insurance broker Interproteccion for the country’s return to the motor racing series’ calendar at the weekend, with the two parties set to explore a long-term collaboration.
Palermo brokers deal with foreign exchange trader
Italian Serie A football club Palermo has agreed a partnership with online foreign exchange trading company InstaForex.
Etihad Airways rejects talk of Inter Milan shirt sponsorship deal
Etihad Airways has refuted claims that it has agreed a shirt sponsorship deal with Italian Serie A football club Inter Milan.
Italian Football Federation motors on with Fiat
The Italian Football Federation (FIGC) has extended its sponsorship agreement with automotive giant Fiat.
Pirelli grips on to Formula One partnership
Italian tyre manufacturer Pirelli has agreed a three-year extension to its commercial partnership with the Formula One motor racing series.
Ferrari locks down Kaspersky Lab extension
Russian cybersecurity company Kaspersky Lab has agreed a five-year extension to its sponsorship deal with Formula One motor racing team Ferrari.
Lazio drives away with Renault deal
Italian Serie A football club Lazio has agreed a partnership with French car manufacturer Renault.
European Football Sponsorship Report 2015-16
Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.
Fassi steps up WSBK backing by partnering French race
Italian crane and industrial-lifting products manufacturer Fassi Group has enhanced its ties with the Superbike World Championship (WSBK) by signing on as the main sponsor of the penultimate round of the 2015 season of the motorcycling series.
Bologna brokers new partnership
Italian Serie A football club Bologna has partnered with binary trading company Option888.
Beretta returns to Torino’s shirt sponsorship table
Food company Fratelli Beretta has agreed a sponsorship deal with Italian Serie A football club Torino.
Milan teams up with coffee supplier
Italian Serie A football club AC Milan has signed a one-year sponsorship deal with Kimbo, the coffee roasting and blending company.
Bologna toasts new partnership
Italian wine production company Umberto Cesari has entered into a partnership with Bologna, which plays in Serie A, the top division of domestic club football.
Web Eyewear gives Udinese clear vision for new season
Spectacles and sunglasses brand Web Eyewear has secured an official sponsorship agreement with Italian Serie A football team Udinese.
Shell extends historic Ferrari sponsorship
Formula One motor-racing team Ferrari has extended a main sponsorship deal with oil and energy giant Shell.
Lega Basket team nets Betaland as naming sponsor
Italian Lega Basket basketball team Orlandina Basket has agreed a naming sponsorship deal with gaming company Betaland.
Italian Football Federation adds Lidl to commercial basket
Supermarket chain Lidl has reached an agreement to become a premium sponsor of the Italian national football team.
Torino and Panealba have recipe for success
Wholesale bakery Panealba has renewed its sponsorship of Italian Serie A football team Torino.