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Bologna looks the part with new formal wear partner

Italian Serie A football club Bologna has entered into a partnership with formal clothing brand Liu Jo Uomo.

The Italian company will provide Bologna’s first-team squad with a new official uniform and will also supply players with leisurewear. The length of the agreement was not disclosed.

“This agreement further demonstrates the interest that global brands are appearing to have in Bologna,” the club’s marketing and sales director Christoph Winterling said.

The deal marks Liu Jo Uomo’s first with a Serie A side.