Italy
Napoli partners upgrade deals to take shirt sponsorship rights
Pasta producer Pastificio Garofalo and coffee brand Kimbo have upgraded their partnerships with Napoli, with the new deals naming both companies as shirt sponsors of the Italian Serie A football club from next season.
Ferrari cars to show Ray-Ban branding
Formula One motor-racing world championship team Ferrari has signed a sponsorship agreement with Luxottica Group, the parent company of the Ray-Ban sunglasses brand.
Udinese signs up new sponsor
Vehicle appliance provider Magnadyne Automotive Electronics has entered into a partnership with Italian Serie A football club Udinese.
Napoli refreshes shirt sponsor deal
Italian Serie A football club Napoli has renewed its long-running shirt sponsorship deal with water brand Acqua Lete.
Juventus teams up with EA Sports
Video game developer EA Sports has entered into a partnership with Italian Serie A football club Juventus.
Cagliari signs Macron as new kit partner
Italian sportswear manufacturer Macron has entered a partnership with Cagliari after the football club secured promotion back to the country’s Serie A top tier.
Bologna reaches for the sky with Comet
Italian electrical devices and appliances provider Comet Group has entered into a partnership with Bologna, which competes in the country’s top-tier Serie A club football competition.
Juventus realises potential with 30-per-cent uplift
Italian Serie A club Juventus’s renewal of its deal with Samsung this month is part of a sweep of deals set to push the club’s sponsorship revenues to over €70m ($61.4m) in the 2015-16 season, the highest of any Italian club and more than a 30-per-cent increase on the 2014-15 season.
24Option brokers extension with Juventus
Binary options broker 24Option has renewed its partnership with Italian Serie A football club Juventus.
New title sponsor for Pistoia Basket
Italian Lega Serie A basketball club Pistoia Basket has signed up footwear company Flexx as its new title sponsor.
Nivea Men expands AC Milan deal
Skincare brand Nivea Men has extended and expanded its partnership with Italian Serie A football club AC Milan.
Juventus extends Samsung deal
Korean electronics giant Samsung has signed a three-year extension to its partnership with Italian Serie A football club Juventus.
Italian Football Federation fuels up with Eni ahead of Euro 2016
Oil and gas company Eni has entered into a three-year partnership with the Italian Football Federation (FIGC).
Bologna powers up renewed sponsorship deal
Italian natural gas and electricity retailer Illumia has extended its sponsorship deal with Bologna, which plays in the country’s Serie A top-tier club football competition.
Motul adds further race deal to WorldSBK partnership
French motor oils and lubricants producer Motul, which title sponsors the Superbike World Championship (WorldSBK), has agreed a deal to become the main event sponsor of this weekend’s Italian leg of the motorcycling series.
Changhong follows Kimbo into Italy with multi-club deals
Bologna opens doors with shirt sponsor extension
Automatic doors manufacturer FAAC has renewed a sponsorship deal with Italian Serie A football club Bologna.
Infront brokers Italian football deal with Changhong
The Infront Sports & Media agency has entered into a partnership with Changhong that will secure the Chinese consumer electronics manufacturer advertising exposure at 12 football venues across Italy’s top two divisions.