Italian Serie A football club Juventus has entered into a partnership with grooming products manufacturer Rowenta for Men.
Part of German household appliances manufacturer Rowenta, the brand has been named the club’s official shaving partner. The length of the deal, which becomes effective on January 1, was not disclosed.
As part of the agreement, Rowenta for Men will develop a new selection of hair-clipper, beard-trimmer and multi-groomer products. Juventus will also collaborate with the company on exclusive giveaways for fans throughout the course of the deal.
“This partnership confirms Juventus’ desire to only pair up with companies that lead the way in their respective fields,” the club’s head of global partnerships and corporate revenues, Giorgio Ricci, said.