Vehicle appliance provider Magnadyne Automotive Electronics has entered into a partnership with Italian Serie A football club Udinese.
The agreement will run for two seasons, from 2016-17 to 2017-18.
Under the deal, Magnadyne branding will appear on the lower back of Udinese’s playing shirts during all Serie A and Coppa Italia matches. The partnership represents Magnadyne’s first football sponsorship deal.
Udinese finished 17th in Serie A last season, one point above the relegation zone.