New title sponsor for Pistoia Basket

Italian Lega Serie A basketball club Pistoia Basket has signed up footwear company Flexx as its new title sponsor.

The deal will run for two seasons, from 2016-17 to 2017-18.

Flexx, which was already a gold sponsor of the club, has succeeded nursery operator Giorgio Tesi Group in the role.

Giorgio Tesi Group was the title sponsor of the club for five seasons.