Binary options broker 24Option has renewed its partnership with Italian Serie A football club Juventus.
The new deal comes after the two parties’ previous two-year agreement expired at the end of the 2015-16 season. The length of the renewal was not disclosed.
As an exclusive global partner of Juventus, 24Option will continue to hold its offline and marketing rights with the Serie A champion.
The company has also teamed up with Juventus to develop a television advertisement, which is being broadcast during the ongoing Uefa Euro 2016 national team tournament in France. The advert features Juventus players Claudio Marchisio, Leonardo Bonucci, Simone Padoin and Kwadwo Asamoah.
In addition, 24Option has launched a competition worth $10,000 (€8,900) to run alongside the advert.
24Option is also a partner of French Ligue 1 outfit Olympique Lyonnais.