Italy
AC Milan signs betting partner
Italian Serie A football club AC Milan has entered into a partnership with online gaming brand StarCasinò.
Napoli extends Opel partnership
German car manufacturer Opel has renewed its partnership with Italian Serie A football club Napoli.
Inter Milan teams up with Konami
Italian Serie A football club Inter Milan has entered into a partnership with video game developer Konami.
Juventus pens deal with M&M’s
Mars-owned chocolate brand M&M’s has entered into a partnership with Italian Serie A football club Juventus.
Comet extends Bologna partnership
Consumer electronics retailer Comet has renewed a commercial partnership with Italian Serie A football club Bologna.
Napoli signs up betting partner
Italian Serie A football club Napoli has agreed a sponsorship deal with betting company planetwin365.
FIGC signs double deal
The Italian Football Federation (FIGC) has agreed sponsorship deals with laundry products manufacturer Dixan and mattress and sleeping accessories producer Magniflex.
Ferrari renews long-standing Philip Morris partnership
US cigarette and tobacco company Philip Morris International has extended its long-running partnership with Formula One motor-racing team Ferrari.
Castelli returns to back Giro d’Italia
Italian sportswear firm Castelli has reached an agreement to supply kit for the next four editions of the Giro d’Italia cycling event.
Inter signs up Bwin as first betting partner
Online betting company Bwin has agreed a deal to become the first official betting partner of Italian Serie A football club Inter Milan.
Atalanta unveils sponsor for cup competitions
Italian Serie A football club Atalanta has signed up chemicals, plastics and synthetic fibres company RadiciGroup as its main sponsor for the Uefa Europa League and Coppa Italia competitions for the 2017-18 season.
Juventus secures new coffee partner
Italian espresso producer Segafredo Zanetti has entered into a partnership with Juventus, which plays in the country’s Serie A top-tier club football competition.
Serie A signs presenting partner for Asian market
Lega Serie A, the organising body of the top tier of Italian club football, has entered into an Asia-focused partnership with betting company ManBetX.
Cagliari lands new shirt sponsor
Mussel farming company Nieddittas has agreed a shirt sponsorship deal with Italian Serie A football club Cagliari.
Atalanta signs new main sponsor
Italian Serie A football club Atalanta has named tour operator Veratour as its new main sponsor.
Juventus lands energy drinks partner
Italian Serie A football club Juventus has entered into a partnership with energy drinks brand Beebad.
Benevento signs shirt sponsor for Serie A debut
Newly-promoted Italian Serie A football club Benevento has signed a shirt sponsorship deal with food company La Molisana.
Suzuki extends as Torino’s main sponsor
The Italian division of Japanese automotive manufacturer Suzuki has renewed its sponsorship agreement with Serie A football club Torino.