Lega Serie A, the organising body of the top tier of Italian club football, has entered into an Asia-focused partnership with betting company ManBetX.
The company will serve as the international presenting partner of the league in Asia. The length of the deal was not disclosed but it has been signed to coincide with the start of the 2017-18 season.
As part of the agreement, ManBetX’s branding will feature on match graphics, idents and virtual goal-mat advertising during all Serie A matches broadcast in Asia.
The company will also benefit from extensive online and offline assets, as well as activation programmes across Asian countries.
ManBetX signed up as the new shirt sponsor of English Premier League club Crystal Palace in June.