Juventus lands energy drinks partner

Italian Serie A football club Juventus has entered into a partnership with energy drinks brand Beebad.

The three-year deal will cover the 2017-18 to 2019-20 seasons.

Beebad will serve as a fourth-tier partner of the club alongside 24Option.com, Hublot, Trussardi, EA Sports, Gatorade, Carlsberg, Lay’s, WillisTowersWatson, Rowenta, Wuber, Chicco, Ferrari Trento, V Power, Arval, Ricoh, Technogym and Sixtus.

Giorgio Ricci, co-chief revenue officer and head of global partnerships at Juventus, said: “They’re a young brand which is really growing and they have a long tradition of experimentation, which is what aligns them to Juventus. Both brands share the values of authenticity, energy, hard work and a focus on achieving their goals, above all internationally. The fact that Beebad have chosen our club to convey these values obviously makes us very proud.”