Atalanta signs new main sponsor

Italian Serie A football club Atalanta has named tour operator Veratour as its new main sponsor.

The deal will cover the 2017-18 season, with Veratour’s branding to feature on the front of Atalanta’s shirts during league games.

Veratour will replace TWS, a manufacturer of resins and polyurethanes for the textiles, tanning and stickers industry, as Atalanta’s main shirt sponsor.

TWS partnered with Atalanta in February and had signed a two-and-a-half-year deal with the club running until the end of the 2018-19 season.

Veratour served as a shirt sponsor of Serie A club Sampdoria last season on a short-term basis.

Atalanta enjoyed an impressive 2016-17 season, finishing fourth in Serie A to qualify for the Uefa Europa League.