Italy
Suzuki extends as Torino’s main sponsor
The Italian division of Japanese automotive manufacturer Suzuki has renewed its sponsorship agreement with Serie A football club Torino.
Ferrari renews UPS partnership
Formula One motor-racing team Ferrari has extended its partnership with global shipping and logistics company UPS.
Genoa extends with main shirt sponsor
Italian Serie A football club Genoa has renewed its shirt sponsorship agreement with gas and electricity supplier Eviva.
Juventus signs landmark shirt sponsorship deal
Italian Serie A football club Juventus has agreed a three-year deal that will make Japanese video games developer Cygames its first back-of-shirt sponsor.
Lavoropiù upgrades Bologna partnership
Employment agency Lavoropiù has upgraded its association with Bologna to become a top-tier partner of the Italian Serie A football club.
Roma extends with insurance partner
Italian Serie A football club AS Roma has renewed its association with insurance company Gruppo Natalucci & Partners (GN&P) until 2020.
Bologna retains local ties with shirt sponsor extension
Italian Serie A football club Bologna has extended its shirt sponsorship deal with natural gas and electricity supplier Illumia.
SPAL Ferrara marks Serie A return with Macron deal
Italian sportswear company Macron has entered into a partnership with SPAL Ferrara, which recently won promotion to the country’s Serie A top division of club football.
Juventus teams up with Betfair
Italian Serie A football club Juventus has signed a multi-year partnership with online betting company Betfair.
Atalanta secures banking partner
Italian Serie A football club Atalanta has entered into a partnership with financial services company UBI Banca.
Macron replaces Adidas as Italian Rugby Federation partner
Italian sportswear firm Macron has been appointed as the new kit partner of the Italian Rugby Federation (FIR).
Atalanta teams up with Joma Sport
Italian Serie A football club Atalanta has sealed a partnership with sportswear company Joma Sport.
Juventus signs partnership with China’s Ganten Water
Kappa to replace Puma as Serie B ball supplier
Allianz adds Juventus Stadium to naming-rights portfolio
Ferrari extends Riva partnership
Italian Football Federation seals double deal
Honda renews with Giro d’Italia after strong sales in Italy
Japanese car manufacturer Honda has agreed a second consecutive one-year deal with cycling’s Giro d’Italia, having enjoyed strong sales in the country last year, following four years of poor sales.