Italy
Kappa to kit out Brescia for six seasons
Italian sportswear brand Kappa has signed a long-term kit deal with newly-promoted Serie A side Brescia.
Under the deal, Kappa will supply kit to Brescia for the next six seasons, from 2019-20 to 2024-25
Lenovo adds Inter Milan to sponsorship portfolio
Italian Serie A football club Inter Milan has agreed a sponsorship deal with Chinese IT and technology company Lenovo.
The five-year deal names Lenovo as a global technology partner of the club
Lavoropiù steps up as Bologna’s first sleeve sponsor
Recruitment agency Lavoropiù has stepped up its partnership with Bologna by taking sleeve sponsorship rights for the Italian Serie A football club.
Toro Rosso partners up with RDS
Formula One motor-racing team Toro Rosso has agreed a new partnership with Japanese design and technology company, RDS
Kappa replaces Lotto at Serie A club Genoa
Italian sportswear brand Kappa has signed a multi-year deal as the new technical sponsor for Italian Serie A club Genoa.
Under the deal, the Kappa brand will be worn by all Genoa’s teams.
Fiat renews Top Partner deal with Italian football fed
Italian car brand Fiat has extended its partnership with the country’s national football federation, the Federazione Italiana Giuoco Calcio (FIGC).
Serie A clubs look to sleeve patches, digital touch-line ads to cover loss of betting sponsors
Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.
Jeep, Lete and Pirelli lead Serie A for sponsorship recognition – research
The sponsors of clubs in Italy’s Serie A with the highest level of recognition among football fans are Jeep, Lete and Pirelli, according to research by Italian consultancy StageUp and research company I…
UBI Banca extends NBA partnership in Italy
North American basketball league the NBA has extended its partnership in Italy with banking group UBI Banca
Bologna extends with main partner Liu Jo
Italian clothing brand Liu Jo has extended its main sponsorship agreement with Serie A football club Bologna
Balocco extends backing of Juventus
Italian Serie A football club Juventus has renewed its long-running partnership with confectionery company Balocco
Joma closes kit deals with Atalanta, SD Eibar, TSG Hoffenheim
Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim.
The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta
AC Milan renews Official Water deal with ALPS Italia
Serie A club AC Milan has renewed its partnership with local bottled water brand ALPS Italia.
Under the multi-year deal, ALPS will retain its designation as the Official Water of AC Milan
Giro d’Italia teams up with Zwift
Online training and racing platform Zwift has agreed a deal to sponsor the Giro d’Italia cycling race.
Gewiss takes naming rights to Atalanta stadium
Energy and lighting products manufacturer Gewiss has acquired naming rights to the home stadium of Italian Serie A football club Atalanta
FIGC fights negative trend in sponsorship revenues from weak position
Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019
Top Partner deals renewed this month with Eni and Tim
TIM returns as last-minute title partner of Coppa Italia
Italian telco TIM has signed a last-minute deal as the new title sponsor of this year’s Coppa Italia.
TIM extends top-tier partnership with FIGC
Telco TIM has agreed a four-year extension to its contract as a Top Partner of the Italian Football Federation (FIGC).
The extension has been signed in the 20th anniversary year of the partnership