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Balocco extends backing of Juventus

Italian Serie A football club Juventus has renewed its long-running partnership with confectionery company Balocco.

The new three-year deal will run until the end of the 2021-22 season, with Balocco to retain its status as an Official Partner of the Turin-based club.

The new deal will extend Juventus’ association with Balocco to 12 years, with the two parties having first teamed up in 2010.

Juventus said the new deal makes Balocco one of the longest-serving partners in the history of the club, which recently wrapped up its eighth consecutive Serie A title.

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