Toro Rosso partners up with RDS

Formula One motor-racing team Toro Rosso has agreed a new partnership with Japanese design and technology company, RDS.

Terms of the deal with the Italy-based team were not disclosed, but RDS is set to receive brand exposure on the front wing of Toro Rosso’s race cars.

Anri Sugihara, chief executive of RDS, said: “RDS is an ambitious, growing company with big dreams to help lots of people. This partnership is a first step for us and, just like the advanced technology F1 brings to society, will help achieve the mission of RDS, ‘Making today’s ideals tomorrow’s normal’.”

Franz Tost, team principal of Toro Rosso, added: “It’s very good news to have another Japanese brand partnering the team and it’s another clear demonstration of Toro Rosso’s growing popularity in Asia.”

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.