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Fiat renews Top Partner deal with Italian football fed

Italian car brand Fiat has extended its partnership with the country’s national football federation, the Federazione Italiana Giuoco Calcio (FIGC).

Under the deal, Fiat will continue as both a Top Partner and the Official Car of the Italian national team for another four years.

As a Top Partner, Fiat will retain its branding on the back of Italy’s training kit and on the front of the national-team polo shirt. The polo shirt is part of the team’s casualwear uniform, and is often worn at press conferences.

Fiat will also supply a fleet of cars for FIGC staff, and will get perimeter board advertising at all Italy home games and training venues.

Read this: FIGC fights negative trend in sponsorship revenues from weak position

The partnership also covers the Italy’s national youth and women’s teams.

The FIGC’s other Top Partners are Italian state telco TIM, renewable energy firm Eni, and Italy’s state-owned postal service, Poste Italiane.

In 2015, German sportswear brand Puma extended its partnership with the FIGC. The duration of the agreement was not disclosed, but SportBusiness Sponsorship understands the deal will run until 2022.

Read this: Puma extends deal with key strategic partner FIGC