Kappa replaces Lotto at Serie A club Genoa

Italian sportswear brand Kappa has signed a multi-year deal as the new technical sponsor for Italian Serie A club Genoa.

Under the deal, the Kappa brand will be worn by all Genoa’s teams. The sub-brands Robe di Kappa, K-Way, Superga and Sebago will also be associated with the club through a range of products.

The deal ends the club’s partnership with Lotto, another Italian company, which has outfitted the team for the last seven seasons.

The Kappa brand is owned by the Turin-based BasicNet Group. Along with football, Kappa is a sponsor of basketball, volleyball, rally, ski, golf, fencing and martial arts teams, as well as of many sports federations, mainly in Italy.