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Lenovo adds Inter Milan to sponsorship portfolio

Italian Serie A football club Inter Milan has agreed a sponsorship deal with Chinese IT and technology company Lenovo.

The five-year deal names Lenovo as a global technology partner of the club.

The company will benefit from brand exposure across the San Siro and on the back of Inter’s training kit as part of the agreement.

Inter will also receive access to Lenovo servers, storage, software-defined solutions, PCs, laptop and tablets to manage its data. It is hoped the partnership will enable Inter to digitise and store historical archives and current documents for easier data access by fans.

In May, Lenovo signed up as a technical partner of the MotoGP motorcycling world championship. The company also holds a partnership with Formula One motor-racing team Ferrari.