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Lavoropiù steps up as Bologna’s first sleeve sponsor

Recruitment agency Lavoropiù has stepped up its partnership with Bologna by taking sleeve sponsorship rights for the Italian Serie A football club.

The deal, which will run through the 2019-20 season, makes Lavoropiù the first sleeve sponsor for Bologna and comes with Serie A clubs set to increasingly look towards this branding opportunity as a revenue generator.

The Italian government’s ban on betting advertising comes into force this month, closing a revenue stream for clubs. The new sleeve patch was introduced for the 2018-19 season and has not been a great success. Only nine of the 20 Serie A clubs secured a sponsor for the space on the upper left shirt sleeve last season.

Lavoropiù has partnered with Bologna since 2008-09 and the club’s commercial and marketing director, Christoph Winterling, said: “The best choice we could have possibly made was to entrust a historic partner such as Lavoropiù to become our sleeve sponsor.

“As well as the club and its players honouring the official jersey; we think that a partner who appears on the official match kit must do the same. From this point of view, we are sure that Lavoropiù will be the perfect sleeve sponsor; it is a company from the territory and it is a rossoblù partner for 12 years.”