India
BCCI seeking title sponsor for Women’s Premier League
The Board of Control for Cricket in India (BCCI) has launched a tender process to secure a title sponsor for its new Women’s Premier League (WPL) T20 competition.
Title sponsors signed for Formula E races in India and Saudi Arabia
Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively
INOX sponsors badminton’s India Open
Indian multiplex cinema chain INOX has agreed a sponsorship deal with the 2023 India Open, a tournament heralded as the country’s biggest professional badminton event to date.
JSW signs on for India’s home Hockey World Cup
Indian conglomerate JSW Group has agreed a sponsorship deal for the forthcoming 2023 Hockey Men’s World Cup.
Manchester City agrees regional deal in India with Reliance-owned Jio Platforms
English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…
Multi-sport recognition in India ‘paves way for esports sponsorships’
The Indian government has officially recognised esports as part of multi-sport events in a move that is set to open up investment and sponsorship opportunities for the sector
Mumbai Indians launches tender for NFT rights
Indian Premier League (IPL) franchise Mumbai Indians has launched a Request for Proposal (RFP) tender for its Non-Fungible Token (NFT) rights
Killer Jeans replaces MPL Sports as Indian cricket team’s kit supplier
Indian fashion brand Killer Jeans has agreed a deal to become the technical sponsor of India's national cricket team, replacing MPL Sports, the merchandising arm of fantasy gaming platform Mobile Premier…
Tata Motors extends backing of South Asia’s sole ATP 250 event
Indian automotive manufacturer Tata Motors has agreed a one-year extension to its title sponsorship of the Tata Open Maharashtra, South Asia’s only ATP 250 men’s tennis tournament.
Tata Steel returns to sponsor home Men’s Hockey World Cup
Indian steel manufacturer Tata Steel has agreed a deal to sponsor the upcoming Men’s Hockey World Cup, which will take place in the Indian cities of Bhubaneswar and Rourkela.
Byju’s ‘seeking early end’ to BCCI deal
Indian education technology firm Byju’s is said to be seeking an early exit to its sponsorship deal with the Board of Control for Cricket in India (BCCI).
Amul becomes Indian regional sponsor of Portugal football team
Dairy group Amul has become the Portuguese men's national football team's first regional sponsor in India
Messi appointed global brand ambassador for Byju’s social impact arm
Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.
Sevilla agrees regional deal with casino operator Khelraja
Spanish LaLiga club Sevilla has signed up Indian casino operator Khelraja as a sponsor
Kia unveiled as Under-17 Women’s World Cup automotive sponsor
South Korean carmaker Kia has been unveiled as the official automotive partner of the 2022 Fifa Under-17 Women’s World Cup in India.
Indian government cracks down on betting news websites
India’s government has warned broadcasters against advertising gambling products following the rise of what it describes as “online offshore betting platforms” using news websites as a “surrogate product…
Capgemini announces new India Rugby 7s sponsorship
French consulting group Capgemini has announced a sponsorship deal with the Indian Rugby Football Union (IRFU) to support its Rugby 7s teams
Borussia Dortmund extends Footballco tie-up, strikes DB Cargo sponsorship in China
German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…