India
Big Bang Media Ventures to market rights to relaunched Hockey India League
Hockey India, the sport’s national governing body, has appointed Big Bang Media Ventures as the exclusive commercial and marketing partner agency for the relaunch of its Hockey India League (HIL) club c…
Bardia, RISE Worldwide: Return of fans after Covid drives IPL sponsorship growth
SportBusiness Sponsorship speaks to Nikhil Bardia, head of sponsorship sales and talent management at Reliance Industries-owned Indian sports marketing agency RISE Worldwide, about the factors that are increasing sponsorship spending in the Indian Premier League.
IPL unveils Herbalife as new central sponsor
The Board of Control for Cricket in India (BCCI) has announced that nutrition company Herbalife has become a central sponsor of the Indian Premier League (IPL) for the upcoming 2023 season
RCB announces Qatar Airways as main sponsor
Royal Challengers Bangalore (RCB) has announced that Qatar Airways is the team's new 'Main Principal Partner' ahead of the new Indian Premier League (IPL) season
Rajasthan Royals secures front-of-shirt deal, KKR signs MyFab11
Indian Premier League (IPL) side Rajasthan Royals has signed up energy solutions provider Luminous Power Technologies to headline its sponsorship portfolio
IPL generated $126m in central sponsorship income in 2022
The Indian Premier League (IPL) generated INR 1,040 crores ($126.1m) from its central sponsorship portfolio in 2022 with more than half stemming from two title sponsors, Tata Group and Vivo.
Mumbai Indians signs up seven WPL sponsors
Mumbai Indians has announced seven new team sponsors ahead of the inaugural Women's Premier League (WPL) season
RCB signs Kajaria as principal sponsor of WPL team in raft of deals
Royal Challengers Bangalore (RCB) has signed up tile manufacturer Kajaria as the principal sponsor of its Women’s Premier League (WPL) team.
BCCI announces raft of WPL central sponsors
The Board of Control for Cricket in India (BCCI) has announced three inaugural central sponsors of the Women's Premier League (WPL)
Tata Group secures rights to WPL title sponsorship
The Board of Control for Cricket in India (BCCI) has announced that Tata Group has secured the title rights to the Women's Premier League (WPL)
BCCI ‘set to announce’ Adidas as new kit sponsor
The Board of Control for Cricket in India (BCCI) is close to announcing Adidas as its new kit sponsor
BCCI bans crypto, gambling sectors from WPL sponsorship
The Board of Control for Cricket in India (BCCI) has issued a directive to the new Women's Premier League (WPL) franchises banning them from agreeing sponsorship deals with companies in the crypto, gambling,…
Saudi Tourism Authority finalises sponsorship deal with IPL
Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament
Reliance-owned Jio puts LED branding first in Manchester City regional deal
Jio Platforms is using Manchester City stadium branding and club content to drive engagement with its digital ecosystem in India. Matthew Glendinning reports.
BCCI designs wide-ranging package for WPL title sponsorship
Against a short timeframe, the BCCI has put together a compelling package of title sponsorship rights for the much-anticipated Women's Premier League. Faaez Samadi reports.
BCCI launches tender for WPL sponsors
The Board of Control for Cricket in India (BCCI) has opened the bidding process for sponsors of the Women's Premier League (WPL)
BCCI seeking title sponsor for Women’s Premier League
The Board of Control for Cricket in India (BCCI) has launched a tender process to secure a title sponsor for its new Women’s Premier League (WPL) T20 competition.
Title sponsors signed for Formula E races in India and Saudi Arabia
Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively