![Lakshya Sen of India competes at the Denmark Open on October 21, 2022 (by Shi Tang/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2023/01/GettyImages-1435409466.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
Indian multiplex cinema chain INOX has agreed a sponsorship deal with the 2023 India Open, a tournament heralded as the country’s biggest professional badminton event to date.
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