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INOX sponsors badminton’s India Open

Lakshya Sen of India competes at the Denmark Open on October 21, 2022 (by Shi Tang/Getty Images)

Indian multiplex cinema chain INOX has agreed a sponsorship deal with the 2023 India Open, a tournament heralded as the country’s biggest professional badminton event to date.

The India Open commenced today (Tuesday) in New Delhi and is scheduled to run through to Sunday. INOX is serving as the official entertainment partner and will promote the tournament across its cinemas in India and on its digital platforms.

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