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Byju’s ‘seeking early end’ to BCCI deal

Smriti Mandhana and Harmanpreet Kaur of India celebrate victory in the T20 International against Australia. (by Pankaj Nangia/Getty Images)

Indian education technology firm Byju’s is said to be seeking an early exit to its sponsorship deal with the Board of Control for Cricket in India (BCCI).

Byju’s, which serves as the BCCI’s team sponsor with front-of-shirt branding rights to the national teams, has told the Board that it wants to call time on the agreement, according sources cited by Indian newspaper the Economic Times.

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