India

FC Goa has announced Videocon D2H as its principal sponsor ahead of the inaugural edition of the Indian Super League football competition, while the team has also confirmed Indian cricket star Virat Kohli as a co-owner.

Indian telecommunications company Aircel has signed on as the principal sponsor of Indian Super League football franchise Atlético de Kolkata.

The Hockey India governing body has extended a partnership with sportswear manufacturer Shiv Naresh for three years, from 2015 to 2017.

The Indian subsidiary of Chinese smartphone brand Oppo has sealed title sponsorship rights for the upcoming edition of the Champions League T20 club cricket tournament.

The Indian Super League (ISL), a three-month franchise-based football tournament, is a joint enterprise between US-based sports and media group IMG, Indian-based conglomerate Reliance Industries and Indian media and entertainment company Star India.

The Indian Super League (ISL) signed a three-year title sponsorship agreement with motorcycle manufacturer Hero MotoCorp in July, but brands are waiting to the last minute to sign second-tier Associate Sponsor deals in order to secure the best price.

Consumer electronics company Micromax has secured the title sponsorship rights for international and domestic cricket that will take place in India over the next year.

The Board of Control for Cricket in India (BCCI) has invited title sponsorship bids for all home international games and major domestic tournaments in India during the 2014-15 season.

Indian business, real estate and entertainment conglomerate Wave Group will be the title sponsor for the inaugural edition of the World Kabaddi League.

Indian motorcycle and scooter manufacturer Hero MotoCorp has signed up as the title sponsor of the Indian Super League franchise football tournament, which has attracted investment from a variety of domestic and international parties.

Indian food products organisation Amul has agreed a sponsorship deal with the Indian Olympic Association to back the country’s athletes at high-profile multi-sport events this year.

Italian clothing company Alpinestars has extended its partnership with Formula One motor-racing team Force India.

Formula One motor racing team Force India has entered into a sponsorship agreement with vodka brand Smirnoff.

Indian Premier League cricket franchise Kings XI Punjab has announced truck manufacturer Tata Motors Prima as its title sponsor for the 2014 season, while SunRisers Hyderabad have extended deals with two of their partners.

UK-based retail store chain WHSmith has secured a deal to become the principal sponsor of Indian Premier League cricket team SunRisers Hyderabad for the 2014 season of the Twenty20 competition.

US-based IT services and solutions provider UST Global has agreed to become a sponsor of Indian Premier League cricket franchise Chennai Super Kings.