US-based IT services and solutions provider UST Global has agreed to become a sponsor of Indian Premier League cricket franchise Chennai Super Kings.
The three-year deal will begin immediately and runs through the 2016 season of the Twenty20 tournament.
UST Global will receive branding on the sleeves of players’ jerseys as well as on the back of players’ helmets and caps.
Sajan Pillai, chief executive of UST Global, said: “We believe that this landmark agreement will offer us leverage into the league’s huge global audience, especially in key markets across the Indian subcontinent and Asia to effectively promote our end-to-end IT services and solutions.”
Chennai Super Kings will begin its IPL 7 campaign against the Kings XI Punjab at the Sheikh Zayed Stadium in Abu Dhabi on Friday.