India

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

English Premier League football club Chelsea has entered into a new partnership with Indian new generation bank IndusInd Bank.

Formula One motor racing team Force India has confirmed a multi-year sponsorship deal with Latin American insurance group Inter.

The Force India Formula One motor racing team has agreed a new sponsorship deal with Japanese IT services and products firm NEC for 2015, while extending its partnership with vodka brand Smirnoff for a second season.

Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.

The Kings XI Punjab Indian Premier League Twenty20 cricket franchise has unveiled telecommunications company HTC as its principal sponsor for the 2015 season.

The Chennai Open ATP World Tour men’s tennis event has announced Swiss watch manufacturer Rado and the nutrient water and automotive arms of Indian conglomerate Tata as official sponsors.

Motorcycle manufacturer Hero MotoCorp has struck a deal with the All India Football Federation, the sport’s national governing body.

Crude oil producer Cairn India has signed up as a sponsor of the 2014 Champions Trophy men’s hockey tournament.

Global courier company FedEx has reached a sponsorship agreement with the International Premier Tennis League, which commenced today (Friday) in the Philippines.

Formula One motor racing team Force India has signed an extension to its sponsorship agreement with Mexican telecommunications company America Movil for the 2015 season.

Hockey India has announced Mahanadi Coalfields Limited as a principal partner of the forthcoming Champions Trophy men’s national team tournament.

Mining group National Aluminium Company Limited (NALCO) has signed up to become an associate sponsor for the forthcoming 2014 Champions Trophy men's national team hockey tournament in India.

Indian manufacturing giant Tata Steel has signed on as an associate sponsor of men’s hockey tournament the 2014 Champions Trophy, which takes place in the city of Bhubaneswar from December 6-14.

Indian Super League franchises North East United, Mumbai City and Atlético de Kolkata signed shirt sponsorship deals ahead of the start of the inaugural season of the football competition on Sunday.

The new Indian Super League franchise football competition has agreed deals with six sponsors and partners ahead of its inaugural season, which will begin on Sunday.