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Micromax picks up BCCI sponsorship rights

Consumer electronics company Micromax has secured the title sponsorship rights for international and domestic cricket that will take place in India over the next year.

Micromax struck the agreement with the Board of Control for Cricket in India’s marketing committee. The deal, which covers the 2014-15 schedule, will include one home series against the West Indies and five domestic tournaments, including the Ranji Trophy.

Micromax will pay a total of Rs180m (€2.25m/$3m) for the rights, according to a statement from the BCCI. Micromax was the only bidder for the rights, according to reports, and BCCI secretary Sanjay Patel attributed the lack of market interest to there being “only one series slated for the rights cycle.”

Patel added to the ESPNcricinfo website: “By the time the next tender is floated, market conditions will have improved.”