Hong Kong

The Sevens’ co-title partner activated its rights in 2019 with a domestic focus: build local support for brand and event by making the Sevens and the city inseparable.

At the 2019 Hong Kong Sevens, French rugby legend Sébastien Chabal fronted activations for Marriott aimed at promoting the Bonvoy rewards programme in Asia-Pacific.

North American basketball league the NBA has signed a wide-ranging marketing and content partnership with Migu, a subsidiary of telco China Mobile that provides digital content products and services

Japanese golf equipment manufacturer Honma has been unveiled as the new title sponsor of the Hong Kong Open golf tournament

With the Hong Kong Rugby Sevens reaching its conclusion this weekend, Sports Sponsorship Insider spoke to HSBC's marketing chief about the event, the HSBC Sevens World Series and the bank’s wider p…

Professional services firm KPMG has agreed a deal to sponsor the Hong Kong T20 Blitz cricket tournament, the 2018 edition of which got underway today (Tuesday).

Telecommunications provider HKT has renewed its title sponsorship of the Hong Kong leg of the Formula E electric car-racing series.

Barcelona has signed a major commercial partnership with Hong Kong-headquartered hospitality, sports and leisure company Mission Hills Group which the Spanish LaLiga football club says will represent a “new step forward” in its global positioning strategy, while it has also acquired its first sponsor in North Africa.

Sports equipment manufacturer Tibhar has signed on as the first sponsor of the soon-to-be-launched T2 Asia-Pacific Table Tennis League (T2 APAC).

Swiss watchmaker Longines has renewed its partnership with the Hong Kong Jockey Club.

Financial services company Prudential has extended its title sponsorship of Women’s Tennis Association (WTA) Tour event the Hong Kong Open.

The Formula E electric car-racing championship has confirmed that telecommunications provider HKT has signed up as the title sponsor of the inaugural Hong Kong ePrix next season.

Swiss financial services company UBS has agreed a multi-year deal to return as title sponsor of the Hong Kong Open golf tournament.

The Hong Kong arm of financial services company Prudential has announced a strategic partnership with the Hong Kong Tennis Association.

Japanese sportswear company Hong Kong Descente Trading has agreed a multi-year deal to become an official partner of the Hong Kong Golf Association.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

Asset management company Amundi has agreed a deal to become a premier partner of the Hong Kong Open, the third tournament on the 2014 European Tour golf calendar.