Global
Spotify strikes broad-based audio deal with LoL
Audio streaming service looks to break new ground in esports content
PlayStation FC Final – Sony Interactive Entertainment & Uefa
Sony Playstation tied the Champions League to football gaming via a campaign that culminated with ‘The PlayStation FC Final’, a match played in the same stadium as the 2018-19 final one day later.
Leverage Marketing Advisors to begin work with Opus Publishing
Sponsorship and strategy consultancy agency Leverage Marketing Advisors (LMA) has signed up luxury publishing company Opus Publishing as its latest client
Riot Games signs up Cisco to multi-year League of Legends sponsorship
Video game publisher Riot Games and Cisco have signed a multi-year sponsorship making the technology brand the ‘Official Enterprise Networking Partner’ of League of Legends Esports.
Sportfive to roll out esports operations globally with Gyllensvärd given key role
The Sportfive agency has established an international esports unit, naming Eike Gyllensvärd to the newly-created position of executive vice-president of global esports partnerships.
NHL opens MRO sponsorship category with Fastenal deal
Company to create supply chain for maintenance, repair, and operations
Round-Up: New Fifa international window, Royals deal challenges taboos, NZ North v South match returns, and more
Fifa has created a new international match window in 2022, from January 24 to February 1, to ease fixture congestion caused by the Covid-19 pandemic - Japan Today
Football Fans Welcome Home – Santander & Uefa
For its first final as a Uefa Champions League sponsor, in 2019, Santander decided to become the ‘unofficial host’ via an array of on-the-ground activations in its home city of Madrid.
Fanatics raises $350m in Series E funding ahead of likely IPO
International sports merchandiser Fanatics has raised $350m (£267.7m/€296.2m) in its latest investment round and appears to be preparing for an initial public offering.
KIN Partners aims to develop German and Central European ambitions with Gündoğans
Sport and entertainment management company KIN Partners has continued to grow its portfolio by signing up Manchester City footballer İlkay Gündoğan, with his uncle, Ilhan Gündoğan also joining the firm…
Extreme E extends sustainability commitment to food with Neat Burger deal
Electric SUV racing series Extreme E has signed up plant based food restaurant chain Neat Burger to its sponsorship portfolio
Acronis turns to Sportfive to manage sponsorship portfolio
The Sportfive agency has been appointed to manage and deliver the international sports sponsorship portfolio of Acronis, the cyber protection firm
Venturi Formula E team to ensure value for title sponsor ROKiT in disrupted season
ROKiT Venturi Formula E team principal Susie Wolff will hold discussions with Jonathan Kendrick, co-founder of title sponsor ROKiT, on any return of value due to the brand given the disrupted Formula E…
Atos pays more to deliver ‘most complex IT contract in sports’ through Paris 2024
The four-year extension to the International Olympic Committee’s TOP sponsorship with technology partner Atos – starting after the Tokyo 2020 Summer Games – was contracted at an increase on the previous deal,…
Castore continues team sports push with appointment of Lafitte
Castore, the UK-based sportswear brand that recently moved into the teams kit supply sector in football through a deal with Scottish Premiership side Rangers, has appointed Pascal Lafitte as head of team…
Nike financially ‘hammered’ by Covid-19 but Knight optimistic for sport’s comeback
Nike underperformed Wall Street expectations by more than $900m ($762
Rose faces McDowell as part of R&A’s Mastercard-backed e-Open
The Royal and Ancient Golf Club of St
UCI World Tour team AG2R La Mondiale to be rebranded as Citroën takes co-title sponsor rights
UCI World Tour cycling team AG2R La Mondiale has added Citroën as a co-title sponsor ahead of the 2021 season.
The team will be rebranded as AG2R Citroën Team in January 2021 ahead of the new campaign.