Global
OFX extends backing of Super League Triathlon
International money transfer company OFX has renewed its sponsorship of Super League Triathlon.
OFX becomes the official currency and foreign exchange partner of SLT as part of the deal
Barcelona to swap Unicef for UNHCR at end of season
The FC Barcelona Foundation has signed an agreement with the United Nations High Commissioner for Refugees (UNHCR), which will become the club's primary charitable partner from the end of this season
ONE Championship extends Tumi sponsorship
Asian mixed martial arts promotion ONE Championship has extended its partnership with luggage brand Tumi, agreeing a new, multi-year deal.
Tumi will be ONE's 'official premium luggage partner'
McLaren extends and expands Cisco deal in latest sponsorship move
McLaren Racing has signed an extension and expansion of its sponsorship deal with technology company Cisco, making the brand an Official Technology Partner of the McLaren Formula 1 team
Tissot adds more time to long-held IIHF World Championship sponsorship
Swiss watchmaker Tissot has renewed its sponsorship of ice hockey’s IIHF World Championship in a new agreement negotiated by the Infront agency.
UFC extends long-term association with Opro
The Ultimate Fighting Championship (UFC) has signed an extension to its global licensing agreement with mouthguard brand Opro
India’s Byju’s signed up as latest 2022 World Cup sponsor
India-based education technology provider Byju’s has signed as an Official Sponsor of the 2022 World Cup in Qatar.
Crypto.com adds 2022 World Cup to sponsorship portfolio
Fifa has named Crypto.com as an official sponsor of the 2022 World Cup in Qatar in the most high-profile sponsorship agreed to date by the heavyweight cryptocurrency trading platform
Capgemini strengthens World Rugby ties with wide-ranging women’s deal
Capgemini, the French multinational information technology services and consulting group, has invested in more World Rugby sponsorship inventory by signing a wide-ranging deal focused on the women’s g…
Fnatic appoints ex-Premier League and Zwift executive Edmondson as CCO
Global esports organisation Fnatic has hired former Premier League and Zwift executive Craig Edmondson to be its chief commercial officer
Osaka added to FTX ambassador portfolio, Raducanu signs with Porsche
Global tennis star Naomi Osaka has signed up as an ambassador for cryptocurrency exchange FTX.
The long-term deal will focus on increasing access and opportunity for women in the cryptocurrency space
F1 signs MSC Cruises as global sponsor, adds AlphaTauri as supplier
Formula 1 has signed up global cruise line MSC Cruises to the top tier of its sponsorship portfolio
Chooks-to-Go signs as global sponsor for Fiba 3×3 World Tour
Filipino food store chain Chooks-to-Go has agreed a deal with the International Basketball Federation (Fiba) to become a global partner of its 3x3 World Tour
Monster Energy builds on ESL Gaming platform
Monster Energy has signed an extension and expansion of its sponsorship agreement with the ESL Gaming esports organisation
F1: Mercedes signs up Akkodis and Eight Sleep, Alfa Romeo secures Puma deal
The Mercedes Formula One team has signed up IT and engineering specialists Akkodis as a sponsor
Real Madrid signs tech-focused deal with Cisco
Real Madrid has signed global technology company Cisco as its latest commercial sponsor in a deal which will see the US-based firm becomes the Spanish giant's Official Technology Partner across a multi-year…
McLaren Racing secures wide-ranging Google sponsorship
McLaren Racing has signed technology giant Google to its sponsorship portfolio in a multi-year deal which makes the company an Official Partner of the McLaren Formula 1 team and the McLaren MX Extreme …
F1 ‘close to announcement’ of lucrative Salesforce sponsorship
Formula 1 is set to sign enterprise software company Salesforce as a sponsor, according to reports