F1 ‘close to announcement’ of lucrative Salesforce sponsorship

(Photo by Rudy Carezzevoli/Getty Images)

Formula 1 is set to sign enterprise software company Salesforce as a sponsor, according to reports.

Sky News indicates that a five-year deal will be announced ahead of the opening Grand Prix of the 2022 Formula 1 season, which takes place in Bahrain on March 20.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here