Global
FIS picks up new sponsor for Cross-Country World Cup
Swiss cheese manufacturer Le Gruyère AOP has struck deal to become a main sponsor of the International Ski Federation’s Cross-Country World Cup.
HSBC expands commitment to revamped World Rugby Sevens Series
Global banking group HSBC has extended its title sponsorship of the World Rugby Sevens Series national team rugby union competition.
Motul commits to motorcycling with major MotoGP and WSBK deals
French lubricant manufacturer Motul has moved to strengthen its presence in the professional motorcycling market by signing a wide-ranging sponsorship deal with the Dorna Sports agency.
Airoh to go distance with FIM International Six Days’ Enduro
Italian helmet manufacturer Airoh has reached an agreement with the International Motorcycling Federation (FIM) to become the main partner of the International Six Days’ Enduro (ISDE) event.
Oscaro.com links up with World Touring Car Championship
Online automotive spare parts retailer Oscaro.com has been unveiled as a partner of the International Motorsport Federation’s (FIA) World Touring Car Championship.
eToro: Social trading brand looks offline for new customers
Social trading platform and forex broker eToro will consider sponsorship opportunities in new markets in Russia and Asia following its official social trading partner deal with English Premier League club West Ham United.
FIH illuminated by Musco renewal
The International Hockey Federation (FIH) has signed a two-year extension to its preferred supplier agreement with lighting technology company Musco Lighting.
Uefa rises as Fifa falls
Title deals and rich patrons pay for pro cycling teams
Operating budgets for the professional cycling teams that compete on the UCI World Tour average out at between €12m to €15m with teams typically funding much of that total from title sponsors or co-title sponsors.
Visa makes late season deal for Formula E rights
Payment services brand Visa Europe followed up official partner deals for three Formula E races by signing as title sponsor of the end-of-season London ePrix.
Football remains number one destination for forex
Forex trading companies are spending just under $40m (€35.5m) per year on sports sponsorship with football club deals accounting for more than half of that spend.
New Era: Focusing on sales and authenticity
Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.
Dekra: Supporting global ambition
German automotive services company Dekra is using sponsorship to develop global awareness, raising its focus on the North American and Asian markets.
Swarovski to add sparkle to DanceSport body
Jewellery manufacturer Swarovski has signed up as a global partner of the World DanceSport Federation (WDSF).