Swarovski to add sparkle to DanceSport body

Jewellery manufacturer Swarovski has signed up as a global partner of the World DanceSport Federation (WDSF).

Swarovski has become the main partner of the WDSF’s GrandSlam Series – a six-leg campaign comprising 12 premier tournaments in the Latin American and the Standard dances.

The partnership will be activated with the first leg of the series this weekend in Helsinki, Finland.

“Together with our organizers in the host countries, we have been running the series successfully since 2003,” WDSF first vice-president Lukas Hinder said.

“Having a strong global partner joining us at this point honors the efforts that have been made to establish the GrandSlams at the top of our four-tier open competition structure.”