Global
Fujitsu lines up for Rugby World Cup
Japanese information and communication technology solutions company Fujitsu has reached an agreement to become an official sponsor of the 2015 Rugby World Cup.
BMW lines up for Formula E’s second season
German automotive company BMW has confirmed it will continue as the official vehicle partner of the Formula E Championship for the 2015-16 season of the fully electric motor-racing series.
Blatter defends Fifa, presidential tenure
Outgoing Fifa president Sepp Blatter has maintained that world football’s governing body is not a corrupt “institution,” adding that he is “clean” amid ongoing criminal investigations into the governance of the sport.
Leave it to Biver
Mondo stays on track with IAAF
Sports equipment and flooring manufacturer Mondo has extended its long-term partnership with the International Association of Athletics Federations.
Clipper Race continues push towards corporate sector
Forex company LMAX Exchange is the latest team sponsor in the Clipper Round the World Yacht Race as the competition’s marketing platform continues to move into the corporate space.
UFC to sponsor 2015 World Wrestling Championships
The Ultimate Fighting Championship (UFC) mixed martial arts series has agreed a deal to sponsor this year’s World Wrestling Championships national team competition.
Mercedes-Benz: Tight strategy goes straight for customers
Luxury carmaker Mercedes-Benz uses its sponsorships in football to increase global brand consideration and perception but uses its other agreements to directly target potential customers.
Japan Airlines lands global partnership with Fiba
The International Basketball Federation (Fiba) has secured a deal to make Japan Airlines a global partner.
Manchester United teams up with Marathonbet
Online betting operator Marathonbet has entered into a partnership with English Premier League football club Manchester United.
Speedo builds on Fina relationship with Swimming World Cup deal
Swimwear brand Speedo has signed an agreement with Fina, the global governing body of aquatic sports, to become the exclusive swimwear and swim equipment supplier to the Swimming World Cup series.
NBA checks in with Marriott International
Hotels group Marriott International has agreed a commercial partnership with the National Basketball Association for its global events.
Hill Dickinson maintains support of Clipper Race
BetVictor: Chelsea deal aimed at global customers
Online casino and sportsbook operator BetVictor is targeting international markets with its multi-year deal as the Global Betting and Gaming Partner of English Premier League champions Chelsea.
Nelo to formalise ICF partnership
Portuguese canoe and kayak manufacturer Nelo has agreed a deal to formalise its partnership with the International Canoe Federation (ICF).
America’s Cup toasts Champagne partner
Moët & Chandon has been unveiled as the official Champagne of the 2017 America’s Cup.
DHL expands motorsport portfolio with MotoGP deal
Global logistics company DHL has entered into a partnership with the MotoGP World Championship motorcycling series.
HSBC ramps up Sevens spend ahead of Rio 2016
Financial services company HSBC has renewed as title sponsor of the rugby union World Rugby Sevens Series, under an annual fee increase of at least 100 per cent on its previous five-year commitment.