Joma enters Basketball Bundesliga with Phoenix Hagen

Spanish sportswear company Joma has entered into a partnership with German Basketball Bundesliga club Phoenix Hagen.

The agreement will run for three years, from the 2015-16 season through to the end of the 2017-18 campaign.

Under the deal, Joma will manufacture and supply kit to the Phoenix Hagen first team as well as the club’s under-19 and under-16 youth squads.

The agreement will mark Joma’s entrance into the Basketball Bundesliga market, having already established a presence in the wider basketball market through partnerships with a number of clubs across Europe.